For the last three years, the Identity Furniture mobile showroom has become one of the most valuable tools in the way they connect with customers. What began as an idea to bring their furniture directly to people has grown into an annual project that they look forward to developing year after year.
By transforming one of their delivery vans into a fully furnished and thoughtfully styled interior, they are able to showcase products in a realistic setting and give customers the opportunity to experience comfort, materials and functionality first-hand, without the need to travel to their showroom in Chorley, Lancashire.
Every year, the space evolves. They carefully assess changing workplace expectations, interior trends and customer feedback to create an environment that feels relevant, inspiring and practical. Alongside some of their most established and popular products, they use the mobile showroom to introduce new collections and demonstrate how they can work together to create spaces that are both beautiful and functional.